Kiwi or OneCard ()

Published 2026-03-17 • by uniteconomics

Original Post ↗

Thesis Summary

The author suggests that it would be unwise to start a fintech company like Kiwi or OneCard in the current environment due to the changing co-branding dynamics in the credit card industry and stricter regulations.

Detailed Deep Dive

A direct consequence of the changing co-branding dynamics is that there appears to be little merit in cornering the business model of a fintech around credit cards today, unless large distribution already exists. More directly, I would suggest that it would be unwise to start a Kiwi or OneCard in today’s environment.