Chipotle Mexican Grill (CMG)
Published 2026-02-05 • by investmenttalk
Thesis Summary
Detailed Deep Dive
In the case of Chipotle, it is my opinion that the challenges facing the company are temporal. Nature catching up with a company that overreached in price without an accompanying increase in quality. Nature eventually striking down those who traded on borrowed time. We’ve since seen Chipotle make a strong effort to bring value back to the menu with incredibly low priced, protein packed, offerings. Smaller tacos, protein bowls with 32g protein under $4. It’s not exactly my cup of tea, but it’s an obvious boon to the add-on business as well as something to satiate the cheapskates.
In my mind, it doesn’t take a lot to put Chipotle back on track. In my opinion it never really derailed, but in the eyes of the fickle analysts, it has. Chipotle has an incredibly efficient box-box scaling model, high margins that can take a punch or two, and a largely untapped global market outside of the United States, where more than 95% of their stores are located.
Following the intra-day dump of Chipotle on October 30th, I picked up shares for the price of $30 a piece. I find it laughable that commenters claim that Chipotle is finished. Like there is not a world outside of the borders of the U.S of A. I don’t expect much in the 2025 fiscal year results. Revenue will grow at a subdued rate. Margins will likely contract. Comparable sales are going to decline for the first time since 2016. Much of this was priced in the second it became apparent to the market, many months back.
As for 2026, I see it probable that an improvement on 2025 results will occur. From there, I think the narrative will eventually shift back to business as normal. Maybe next year, maybe the one after that. Maybe the crowds shouting “Slop” will get bored and move onto the next struggling industry, who knows. I don’t invest on two-year time horizons. I am not skilled, nor lucky enough to do so. I have heard that longer time horizons improves the odds of getting lucky. Lord help me. At $30 per share, I think much of the downside is accounted for.